Active Campaign, on the other hand, is a powerful all-in-one solution for marketers and sales teams that automates not just email marketing, but everything from sales emails to lead scoring. Despite the fact that it’s marketed towards creatives, it’s actually pretty difficult to get creative with the features available, unless you’re a whiz with HTML. The plus of having ready-made templates is that there’s less work for you, however, you will find that you have fewer customization options with ConvertKit, and some might find this inhibits them. The truth is that there are more features that could go on the list from the ActiveCampaign side, like text messaging. About ConvertKit. A Full ConvertKit vs ActiveCampaign Comparison. Check Out: Best ActiveCampaign Alternatives. Track individual items as they move along a pipeline. We get you started quickly by migrating all information for all user types at no charge. If you want to build an integration through an API, ConvertKit has plenty of documentation on how. The reporting is very poor and there is no spam and design testing. You can save some money by … Recommendations are a funny thing Everyone has an opinion, when it comes to the tools they use. Both ConvertKit and ActiveCampaign tick the necessary boxes for the basic features of an EMS. Test emails – or entire automation workflows – to find what works and what doesn't for your audience. Winner: That’s right, folks. Both ConvertKit and ActiveCampaign have decent support, which you can access via email and live chat, with knowledge bases and tutorials also available. The automation workflow editor is also very easy to use, as everything is done inside the automation editor itself, for example, when you add an email or form to your workflow you can edit it inline, rather than having to leave the editor. I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. Choice and Flexibility of Template Designs, Registration Forms/ Opt-in & Opt-out- Process. ConvertKit is a marketing automation platform design and created specifically for professional bloggers. Active Campaign vs ConvertKit features comparison. But the moment I do, something crazy happens. The few templates that are available (which are more like design themes than templates) are very hidden. ConvertKit is more beginner-friendly and focuses on simplicity and ease of use. Subscribe your contacts by SMS when they send a keyword to a phone number. ConvertKit’s flexible tagging and segmentation system mean that you can run highly focused automated campaigns to very specific groups of contacts, for example, when they click on a link or sign up via a form. Having so many options might all sound a bit overwhelming but it’s actually very easy to set-up and manage. ConvertKit vs ActiveCampaign Friendliness: ConvertKit is undoubtedly much simpler to use, streamlined, and has a user-friendly interface. ConvertKit vs ActiveCampaign: The Features. Track engagement so you can reach out precisely when each prospect is ready to buy. Let’s take a look at their lowest-level plans to compare: As you can see, ActiveCampaign is slightly more expensive than ConvertKit, however, when you consider that ConvertKit has failed to beat ActiveCampaign in a single round, one might say that ConvertKit’s service was overpriced and ActiveCampaign’s pricing was pretty fair. I can make it immediately use up the entire window, and I can tweak the typography to be slightly larger, and have a bit more prominent. ConvertKit’s poor performance certainly doesn’t warrant its high prices. On the other hand, ActiveCampaign has more templates prebuilt both by itself and third-parties. ActiveCampaign provides integrations with over 250 apps, meaning you’ll most likely find what you’re looking for. Let’s get stuck in! Though ActiveCampaign’s average went down due to a dip last round, it still has a very good overall track record (scoring in the nineties). 2-1. Overall, we think that ConvertKit is the winner when it comes to the best email marketing automation tool for bloggers. Pre-built automations to help you get started building common workflows. 3-1 to ActiveCampaign. It also connects with Zapier, if you need to integrate with a tool that isn’t on their list. It most certainly is! Winner: Though neither of the providers wowed me in this round, I’m going to have to give the point to ActiveCampaign due to ConvertKit’s lack of options here. That’s why we look at ease of use before anything else. You can only select up to five Newsletter Services. By the way, the median ROI on email marketing is 122%, beating social media and paid ads. That said, if you’re looking for a more affordable service or would like to start off with a free plan, you might want to look at Sendinblue or MailerLite. ActiveCampaign bags yet another point, taking the scores to 8-1. Here are the average figures of how they performed in our last 3 rounds of bi-annual deliverability tests (July 2019 – Sept 2020): *Sender Score is a number between 0 and 100 that identifies your sender reputation according to Return Path. However, they achieve these results in different ways in terms of scope, design, and features. ( Image credit: ActiveCampaign) ActiveCampaign takes security seriously and offers a couple layers of protection. They’re like attaching a sticky note to your contacts. Automatically follow up with your target audience. ConvertKit has marketing “automation” that's limited to simple actions. Tailor-made email drives multiple times higher transaction rates, after all. ConvertKit has a number of modern templates to choose from, whereas ActiveCampaign doesn’t offer templates, instead, you’ll need to style the form using the formatting opinions. April 11, 2019 by Jodie Walker. ConvertKit does these things better than ActiveCampaign: Built-in lead capture pages. We give ActiveCampaign 5 stars for automation. ActiveCampaign is in the lead with 5 points to 1, and spoiler alert, ConvertKit is not about to bring it back with its reporting features I’m afraid. A huge part of the value in ConvertKit is in tracking the exact interests and … Basic Features. You can even use CSS styling for some customization on the platform. But the point of my table isn't to create an exhaustive list. The debate and questioning starts. Tags let you group, sort, send, and automate. You’d be surprised how much time you can waste getting to grips with a new email marketing tool. Do more with advanced automation and personalization (that's still easy to use). The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. ConvertKit has almost everything bloggers and creators need to get started—until basic email marketing isn’t enough. Another point to ActiveCampaign. But does that mean it’s actually a better email marketing service? Have I… Both ActiveCampaign and ConvertKit offer 4 form types to choose from, though bear in mind that ActiveCampaign’s Lite plan includes only the inline form display. To nurture a person's blog, Email marketing is a precise route before getting started; the person or the team needs a certain Email marketing tool.There are many tools available in the market for the same, but we are going to review ConvertKit Vs.ActiveCampaign. In fact, if you want to add a custom field, you’ll have to come out of the editor and go into a customer profile – not the simplest way of doing things in my opinion. 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